PLEASE NOTE THAT BATO IS NOT RESPONSIBLE FOR THE CONTENT OR PRIVACY PRACTICES ON ANY NON-BATO WEB SITES TO WHICH THIS SITE LINKS.
INFORMATION COLLECTION AND USE
1. Information Collection. BATO may collect information from you at several different points and in different ways on this Site. BATO will ask you for your permission before BATO collects any information that personally identifies you or allows BATO to contact you. BATO's primary goal in collecting personal information from you is to provide you with an efficient, meaningful and customized experience. For example, BATO may use your personal information to:
make this Site easier for you to use by not having to enter information more than once.
help you quickly find information and services.
help BATO create content on this Site that is most relevant to you.
alert you to updated information and services offered by BATO.
2. Information Use and Disclosure.
(a) Internal Use. BATO may identify you in connection with your use of certain aspects of this Site. For example, BATO may identify you by vehicle or tire ownership to provide you with information on related products and/or promotions. BATO may internally use your personal information (including sharing such information among BATO's affiliates for internal use only) to improve BATO's marketing and promotional efforts, to improve the Site's content and/or layout, and to determine general marketplace information about visitors to this Site. (b) External Use. BATO does not sell, rent, license or otherwise disclose your specific personal information to any third parties. BATO may, however, be required to disclose your personal information pursuant to a valid court or government order, or pursuant to certain corporate transactions, such as a merger, acquisition or reorganization.
This Site incorporates various physical, electronic and administrative procedures to safeguard the confidentiality of your personal information. Access to your personal information is restricted. Only employees who need access to your personal information to perform a specific job are granted access to your personal information. Finally, the servers where BATO stores your personal information are kept in a secure environment protected by a firewall. WHILE BATO HAS TAKEN EVERY COMMERCIALLY REASONABLE PRECAUTION TO SAFEGUARD YOUR PERSONAL INFORMATION, BATO CANNOT GUARANTEE COMPLETE SECURITY BECAUSE COMPLETE SECURITY DOES NOT PRESENTLY EXIST ON THE INTERNET.
Upon your request, BATO will (a) remove your personal information from BATO's database (which might cancel your subscription to this Site or a portion of this Site); or (b) correct or update your personal information. You can request that BATO remove, correct or update your personal information at the "Contact Us" section of this Site.